01 / Branding
Identity systems, wordmarks, and character marks. Each one drawn to hold its shape from a signboard down to an app icon.
20 marks
02 / Proposal
Four proposals carried the whole way: the identity, the editorial system it turns into, and the sheets that went to production.
26 pages
03 / Marketing
Campaigns carried across apparel, print, and place — a team identity, a clothing label, and a retail brand built from scratch.
27 pieces